The Pollen Estate, which owns the freehold of more than 40 properties in Mayfair including shops and offices on Savile Row, has appointed Cushman & Wakefield and CBRE as joint retail leasing agents for the street. CoStar reported the appointment on 11 April 2025, after a competitive pitch. According to EG, the two firms replace KLM and London Super, which had held the role.
Leasing agents find and negotiate with tenants for empty shops, so the choice of firm shapes which businesses move onto the street. Neither report gave figures for rents or named new tenants.
What the estate says it wants
Jenny Casebourne, head of portfolio at the Pollen Estate, told EG that the estate would keep building on the street's bespoke tailoring and craftsmanship, supported by work on public spaces and marketing. Duncan Gilliard, head of central London retail at Cushman & Wakefield, said the leasing strategy would protect the street's reputation while keeping it relevant to future shoppers. Xhola Cambridge, a senior director in CBRE's London estates retail team, described preserving the street's heritage as imperative and said it should be supported by brands that would secure the estate's future.
“celebrate the best of bespoke tailoring, craftsmanship and exceptional services”
Jenny Casebourne, head of portfolio, The Pollen Estate, to EG
Who owns the street
The estate traces its origins to 1622, when the merchant tailor William Maddox bought 35 acres of fields in what is now Mayfair, according to the estate's own history. It passed through the Maddox and Pollen families, and a family trust set up in 1812 still underpins its structure. The Church Commissioners built up a majority stake from 1959. In 2014 Norges Bank Investment Management (NBIM), which manages Norway's sovereign wealth fund, bought 57 percent from the Church Commissioners, and in 2024 it raised its holding to 67 percent by buying a further 10 percent from Greenwich Hospital. In May 2025 the estate and NBIM formed The Pollen Estate Limited Partnership to support investment and development. Descendants of the Pollen family still help guide the estate.
The estate supports the street's tailoring through events. It backs the Golden Shears competition for apprentice tailors and Campaign for Wool pop-up shops, and it co-organized the Concours on Savile Row car show with Hothouse Media. Its tailoring tenants have included Hackett, which leased 14 Savile Row, the former home of Hardy Amies, in 2019, and Thom Sweeney, which moved into a townhouse on Old Burlington Street in 2020.
Why it matters to tailoring
The estate's stated aim of keeping tailoring at the heart of the street matters to the tailoring houses that rent from it. The estate did not publish any change in rents or lease terms with the appointment. Readers new to the street can find its history and layout in our guide to Savile Row.
