House of Parmar is two businesses under one family. Parmar Tailors, which the firm itself describes as made-to-measure, serves the everyday market from Al Fahidi Street in Bur Dubai and Al Mas Tower in JLT. Bespoke, its upmarket arm, opened at The Gate in DIFC in 2006, and is where a pattern is drafted for one client and the suit is built over several fittings. For a bespoke commission, go to DIFC.
The history is well documented. Pitamber Parmar arrived from Bombay on 10 June 1956 and opened a shop in Bur Dubai; Esquire Middle East reports that early customers included British Army officers. The business declined after he stepped back in 1976, and he and his son Prakash rebuilt it in the 1980s. By 2015 it employed about 140 people, including 90 tailors, 25 of them working only for Bespoke, and in 2017 it opened a production house built for 150 tailors.
The process at Bespoke follows the Savile Row sequence in compressed form: a first fitting in a basted garment of trial fabric, a forward fitting and a final fitting, with delivery in about four weeks. Esquire Middle East's writer sat through a first fitting in 2020 and reported that patterns are stored digitally, so repeat orders need fewer fittings. Fabrics come from Zegna, Loro Piana, Scabal and other mills. The firm does not publish prices; The National put them from about $1,100 in 2015, and Gulf News in 2021 gave a range of $550 to $34,000 across the business.
Choose Bespoke for a first true bespoke suit in Dubai from a firm with a long record and its own workshop. Four weeks is fast by London standards, and independent reviews of the finished work are scarce, so book an appointment and ask for a current quote before committing.
TailorGuide score
Each test is scored out of 10 and weighted. Scores set the order within Dubai; they are not compared across cities.
- CutCut and construction35%
- 9/10
- FitFit and fittings30%
- 9/10
- ReputationReputation over time20%
- 8/10
- ServiceService15%
- 9/10
- Founded
- 1956
- House style
- English-style bespoke, three fittings
- Best for
- A first true bespoke suit, from a family firm in Dubai since 1956
- What they make
- Bespoke suits, jackets, trousers and coats, bespoke shirts, wedding and evening suits, made-to-measure suits, accessories
- Bespoke suit
- From $1,100 · The National, 2015; the firm does not publish prices
- Suit, across the Parmar business
- From $550 · Gulf News, 2021, which gave a range of $550 to $34,000
Prices are approximate and change with the fabric and customizations you choose. Confirm the price and the number of fittings before you order.
History
- 1956Pitamber Parmar, 23, arrives from Bombay on 10 June and opens a tailor's shop in Bur Dubai
- 1962Opens a second, larger shop near the abra station on Dubai Creek
- 1986Youngest son Prakash joins, and the shop moves to Al Fahidi Street, Bur Dubai
- 2006Opens Bespoke, a bespoke atelier at The Gate, DIFC
- 2010Opens a second Parmar Tailors branch in Al Mas Tower, JLT
- 2017Opens a purpose-built production house with room for 150 tailors
Questions
Are Parmar Tailors and Bespoke the same business?
Yes. Both belong to the Parmar family's House of Parmar. Parmar Tailors, on Al Fahidi Street in Bur Dubai and in Al Mas Tower, JLT, offers made-to-measure suits; Bespoke, at Level B1, The Gate, DIFC, opened in 2006 for fully bespoke work.
How much does a bespoke suit at Bespoke cost?
The firm does not publish prices. The National put bespoke suits from about $1,100 in 2015, and Gulf News in 2021 gave a range of $550 to $34,000 across the business. Ask for a current quote.
How long does a suit take, and how many fittings?
The firm quotes about four weeks. A suit usually takes three fittings: a basted fitting in trial fabric, a forward fitting and a final fitting.
Is Parmar the oldest tailor in Dubai?
Khaleej Times calls it Dubai's oldest bespoke suit maker, and the family says Pitamber Parmar opened the city's first suit tailor's shop in 1956. Gulf News describes another tailor, Sheikh Abdulrahman Al Shafie Al Madani, who began work in 1947, as Dubai's first tailor.
Do I need an appointment?
Booking is advisable. Bespoke takes appointments by phone on +971 4 363 7237, by WhatsApp on +971 55 824 5677 or through its website.
By TailorGuide · Updated April 2026
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