Zegna offers two services in Milan, and the difference matters. Su Misura, the made-to-measure program the company introduced in 1972, is ordered in the Via Montenapoleone store, and Robb Report gave the wait as about eight weeks in 2017. Bespoke, offered since March 2017 in a 107-square-meter apartment above the store, follows a tailor's sequence: a first appointment for measurements, two fittings, the second with the jacket still without collar or sleeves, and delivery about three months after the first visit.
The bespoke side is real handwork done in Milan. Robb Report counted about 200 steps, 150 pieces and at least 75 hours in a suit, and Alessandro Sartori, Zegna's artistic director, told Milano Finanza in 2024 that the bespoke work is done entirely in the city, by a master tailor who cuts and six tailors at Via Bigli, with a second workshop on Via Tortona being built up toward 40 tailors. Parisian Gentleman reported in 2018 that the atelier was run by the tailor Mario Pecora and his son, Angelo.
The fabric is the strongest argument. Clients choose from about 900 suitings, jacketings and coatings and more than 230 shirtings, most woven at the company's mill in Trivero, and Parisian Gentleman reported that a client can have a length woven for him alone. No independent tailor on this list can match that range.
The case against is price and personality. The $13,500 starting price reported in 2017 is about twice the $6,400 Permanent Style gave for Musella Dembech in 2019, and no published review describes the Zegna bespoke cut or the finished work. Choose it for a full wardrobe from one maker in exceptional fabrics; ask who will cut and fit the suit, and confirm the current price, which Zegna does not publish.
TailorGuide score
Each test is scored out of 10 and weighted. Scores set the order within Milan; they are not compared across cities.
- CutCut and construction35%
- 9/10
- FitFit and fittings30%
- 9/10
- ReputationReputation over time20%
- 9/10
- ServiceService15%
- 7/10
- Founded
- 1910
- House style
- Bespoke in Zegna's own fabrics
- Best for
- A bespoke wardrobe cut in Milan from Zegna's own fabrics
- What they make
- Bespoke suits, jackets and overcoats, made-to-measure, shirts, knitwear and leather, shoes
- Prices
- Not published. Ask the house for a quote.
Prices are approximate and change with the fabric and customizations you choose. Confirm the price and the number of fittings before you order.
History
- 1910Ermenegildo Zegna founds a wool mill in Trivero, in the province of Biella
- 1972Introduces Su Misura, its made-to-measure service
- 2007Opens its first global store, about 700 square meters over four floors designed by Peter Marino, on Via Montenapoleone (25 October)
- 2017Opens the bespoke atelier above the Via Montenapoleone store, with an entrance at Via Bigli 26 (March)
- 2018Parisian Gentleman reports that the master tailor Mario Pecora and his son, Angelo, run the atelier
- 2024Alessandro Sartori says all bespoke is made in Milan and a second workshop on Via Tortona is growing toward 40 tailors
Questions
Does Zegna make bespoke suits in Milan?
Yes. Its bespoke atelier opened in March 2017 on the floor above the Via Montenapoleone store, with a private entrance at Via Bigli 26. Alessandro Sartori, Zegna's artistic director, said in 2024 that all bespoke is made in Milan, by a master tailor who cuts and six tailors at Via Bigli, with a second workshop on Via Tortona.
What is the difference between Zegna Su Misura and Zegna bespoke?
Su Misura is Zegna's made-to-measure service, offered since 1972 and ordered in the store; Robb Report gave the wait as about eight weeks in 2017. Bespoke is made by hand in the Via Bigli atelier over a measuring appointment and two fittings, with delivery about three months later.
How much does a Zegna bespoke suit cost?
Zegna does not publish prices. Robb Report gave a starting price of $13,500 for the bespoke service in December 2017. Ask the atelier for a current quote.
How many fabrics does Zegna offer for bespoke?
About 900 for suits, jackets and overcoats and more than 230 for shirts, most woven at Zegna's mill in Trivero, according to reports from the atelier's opening in 2017.
Can Zegna's bespoke tailors come to me?
Robb Report reported in 2017 that clients who cannot travel to Milan can arrange for the atelier to come to them. Ask the atelier which cities it currently visits.
By TailorGuide · Updated April 2026
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