Zegna will present its spring/summer 2028 collection with a show in Beijing on 11 June 2027, the Italian menswear house announced on 27 October 2026. From the following day it will open Villa Zegna in the city for a few days, a temporary private club for its top clients that guests attend by invitation only. Alessandro Sartori, Zegna's artistic director, will present the collection.
The show was arranged in agreement with the Camera Nazionale della Moda Italiana, the body that organizes Milan's fashion calendar, which keeps the June date in step with the Italian menswear season while the show itself takes place in China.
A third show away from Milan
Beijing is the latest stop in a run of shows Zegna has staged outside Italy. It showed in Dubai in 2025 and in Los Angeles in 2026, where it presented its Summer 2027 collection. In Beijing, the show will be followed by Villa Zegna, the house's invitation-only club for its best customers.
The choice of city has a long history behind it. Zegna opened its first store in China in Beijing in 1991. In 2010 it picked Shanghai, together with Milan, for a special show marking the brand's centenary, and the following year it returned to Beijing with a show celebrating 20 years in China.
Zegna and China at a glance
| Year | What happened |
|---|---|
| 1991 | First Zegna store in China opens in Beijing |
| 2010 | Centenary show held in Shanghai, alongside Milan |
| 2011 | Show in Beijing marks 20 years in China |
| 2025 | Show held in Dubai |
| 2026 | Summer 2027 collection shown in Los Angeles |
| 11 June 2027 | Spring/summer 2028 show in Beijing |
| 12 June 2027 | Villa Zegna opens in Beijing for a few days |
Dates as reported by ANSA and L'Officiel Italia on 27 October 2026.
What it means for people who buy suits
For customers, the practical point is timing. A spring/summer 2028 collection shown in June 2027 is the tailoring and fabric direction that will reach Zegna's stores, including its made-to-measure offer, during 2028. Shows like this one are where the house sets out its colors, fabrics and cuts for that season.
The format also says something about how Zegna sells. Villa Zegna is built around its top clients rather than the general public. Zegna has been growing sales in its own stores, as its third-quarter 2026 results showed, and private events for its best customers fit that approach.
What happens next
Zegna has given the date and the city, but not yet the venue or a guest list for the Beijing show. Villa Zegna will open on 12 June 2027 for a few days, by invitation only. If you want to compare how the Zegna house cut sits against other Italian and English styles, our guide to English, Italian and American tailoring sets out the main differences, and Zegna in Milan has its own profile.
